Product
DocChaser
Our own document-collection app: it requests files from clients, tracks what's missing and sends reminders, so nobody chases paperwork by email.
Who We Are
We are Minimize — a lean, senior-led digital product agency.
A lean, senior-led model designed for fast delivery and continuous optimization.
The idea behind the name is simple:
Minimize everything that slows down digital innovation.
- Minimize cost→reduce overhead and unnecessary complexity
- Minimize time-to-market→faster campaign launches and iteration
- Minimize complexity→clear, scalable solutions across markets
- Minimize risk→modern tools like Webflow, Lovable and Unbounce
- Minimize conversion friction→improve performance through UX & CRO
The studio in numbers
45+
Projects shipped
2023–2026
22
Returning clients
Came back for a second engagement
15
Webflow builds & migrations
In the published portfolio
6
Sectors
Fintech, AI, compliance, recruitment, B2B
Manifesto
Minimize everything that slows down digital innovation. In practice, that means:
- 01
Lessprocess.Moreprogress.
A written brief and a working prototype beat a month of workshops.
- 02
Fewermeetings.Fasterlaunches.
Thirty minutes to understand the problem; the rest of the time goes into the work.
- 03
Smallerteams.Seniorhands.
The people on the first call are the people who design and build your product.
- 04
Lessdecoration.Moreconversion.
Every design decision traces back to a business goal. If it can't be justified, it goes.
- 05
Fewerhours.Samecare.
AI drafts, tests and builds the repetitive parts. Every decision and every line is still reviewed by a senior person.
- 06
Lesswaiting.Workingprototypes.
An AI prototype in days tells you more than a month of specs.
- 07
Fewerclaims.Measuredresults.
Every engagement has KPIs, and we report against them — including when something isn't working.
Built in-house
The studio runs on software we build ourselves.
We use the same tools and standards on our own products that we bring to client work.
Product
InboxLab
Test inboxes for application email: unlimited addresses under one workspace, every captured message in a visual inbox, HTML previews and an API for CI tests — so nobody emails real users while testing.
inboxlab.dev ↗Process
Launch checklist
The SEO, accessibility and analytics checklist every build passes before go-live, from redirects to Search Console.