Fixed price, hourly or monthly. Your call.

Whichever way suits you: a fixed-price project for a defined scope, hourly for open-ended work, or a monthly retainer for continuous output. We don't publish rates: every quote is written for your scope. After a 30-minute call we recommend a model and send it in writing — scope, timeline and either one fixed price or an hourly quote with a monthly cap.

Yes. Hourly suits fixes, improvements, exploratory work or extra hands for your team. You get a weekly summary of what was done and an agreed monthly cap, and you can switch to a fixed price or a retainer at any time.

Fixed price when the scope is clear — a launch, a redesign, a migration. Hourly when it isn't yet, or the work comes in small pieces. A retainer when you need a senior team every month. Advisory when your own team does the production and needs direction. Not sure? Start hourly; most clients move to whichever model the work turns out to need.

Yes. Many engagements start hourly or with a small fixed-price project and move to a retainer after launch. Nothing locks you in.

We use AI where it removes hours, not quality: research and content drafts, working prototypes in days instead of weeks, faster front-end builds and automated QA. Senior people still make every decision and review every line — you pay for fewer hours, not for less care.

Yes. We build working AI prototypes quickly, add AI features to existing products — assistants, search over your own content, document processing — and build custom internal tools made only for your team's workflow, such as the AI tooling in the CPR Certification Labs group-training platform.

Senior people, start to finish. Minimize is deliberately lean: the people on the first call are the people who design and build your product. No hand-off to juniors.

Webflow is where we do most marketing sites, including large migrations like People.ai. We also build with Lovable, Claude, Sanity and Unbounce, and in custom React — including AI-powered apps and tools when the product needs it.

Yes. Migrations include a URL map with redirects, metadata and structured data carried over, and a post-launch check in Search Console.

Both. Patento's HR platform, Zenoo Studio, the Leadspicker platform and the AML Buddy dashboard are full application UX projects — often for the same companies whose websites we design.

Post-launch is where results are made. We track agreed KPIs, run tests and iterate — on a retainer or hourly. If something isn't working, we say so before you notice.

Because the same request can be a two-week job or a two-month one, depending on what already exists and what you need. A number on a page would be wrong for most people reading it. A 30-minute call gets you an accurate quote, in writing, within 24 hours on business days.

Hourly work can usually start within days. For larger projects, tell us your timing in the brief and we'll confirm the earliest start date in our first reply, within 24 hours on business days.