Leadspicker

Brand adjustments, new site and full product UX for an AI sales platform.

leadspicker.com

Introduction

Every AI lead-generation tool makes the same promise in the same words. The brand was adjusted around a monospace type system that signals engineering rather than marketing on sight — a deliberate break from the gradient-and-glow default of the category. The page opens on the problem, not the product: Sales is broken. Your team knows it. Stat cards carry the argument before any feature appears. Designed and built in Webflow. The same engagement covered the full UX of the platform itself: a home where you tell the agent what to do in plain words, multichannel sequences built step by step across email and LinkedIn, a shared inbox for replies, and managed sending domains bought and set up without leaving the app. The product follows the site's restraint — monochrome, dense tables, status carried by small tags — so a sales team can run hundreds of contacts without the interface getting louder than the work.