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    Jeff

    Redesign for a lender serving Asia's underbanked, across four business models.

    jeff-app.com
    Jeff — Redesign for a lender serving Asia's underbanked, across four business models

    Introduction

    Jeff runs four distinct lines — lead generation, a data API, a rejected-applicant exchange, and embedded partnerships. Told as a feature list it falls apart. The site is structured as four numbered chapters so a visitor enters at their own model and still sees the whole business. Bold geometric identity holds attention through a long scroll. Brand adjusted, site redesigned and built.

    Details

    Client
    Jeff
    Sector
    Fintech
    Services
    Site redesign, Brand adjustments, Webflow build
    Status
    Live
    Engagement
    First engagement
    Website
    jeff-app.com

    Screens

    Live site: jeff-app.com

    Jeff — Products
    Products
    Jeff — Jeff in numbers
    Jeff in numbers
    Jeff — About
    About
    Jeff — mobile screen 1Jeff — mobile screen 2Jeff — mobile screen 3
    Mobile
    Jeff — Careers
    Careers

    Scope

    1. 01Site redesignBrand & Web Design
    2. 02Brand adjustmentsBrand & Web Design
    3. 03Webflow buildDevelopment

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